The Museum of Alcoholic Beverages
A digital-first museum and codex dedicated to the history, culture, science, and futures of alcohol — from ancient ferments and indigenous spirits to today’s global industry.
A living museum, codex, and cultural institution.
The MoAB exists to document how alcohol moves through civilizations: as ritual, medicine, rebellion, empire, industry, celebration, and sometimes, harm. We’re building a Pan-African anchored, globally inclusive museum that honors both the beauty and the complexity of spirits.
From indigenous fermentations and outlaw distillations to modern mixology and non-alcoholic futures, the MoAB serves as a reference point for visitors, researchers, and brands who want more than marketing stories. It is a continuously updated archive.
This early digital edition is the foundation for physical hubs, VR experiences, and a deep, citation-backed Codex that can stand beside academic references and bartending manuals.
- Borderless Spirits — a global survey of spirits and ferments, especially under-documented regions.
- Barmacy — where alcohol meets medicine, culinary tradition, and mixology.
- Scentals — a sensory lab for aroma, memory, and the chemistry of smell.
- Soberwalk — a space dealing frankly with harm, recovery, and cultural shifts around drinking.
- The MoAB Codex — an evolving reference of spirits, methods, places, and people.
Early access: sections will grow and be revised; citations, archives, and fieldwork notes will be layered in over time.
Enter the permanent exhibitions.
These four core galleries form the spine of The MoAB. Each will expand with deep dives, fieldwork, archives, and collaborations as funding and partnerships grow.
Borderless Spirits Pavilion
A cartography of spirits and ferments: agave and sugarcane, sorghum and millet, palm and rice, wild yeasts and forgotten methods. From regulated appellations to nameless village batches.
Barmacy & Culinary Studio
Where alcohol intersects with pharmacies, kitchens, and ceremony. Tinctures, tonics, aperitifs, bitters, and cocktails — and the line between medicine, placebo, and pleasure.
Scentals Sensory Lab
A laboratory of smell. Oak and peat, esters and botanicals, coffee, cacao, vanilla, phenols, smoke. Scentals examines how aroma encodes memory, identity, and preference.
Soberwalk
A gallery that does not worship the bottle. Soberwalk documents harm, recovery, policy, movements toward abstinence and moderation, and cultures rethinking their relationship with alcohol.
Additional wings — including RumHall, beer halls, non-alcoholic innovation, and regional rooms — will be phased in as the MoAB secures patronage and institutional partners.
Help build the world’s living archive of alcohol.
The MoAB is being built as a digital-first, Pan-African and global institution: documenting indigenous spirits, funding Borderless Spirits, expanding Barmacy and Scentals, and growing Soberwalk into a space for accountability and care. Founding supporters make this possible.
Borderless Patron
Anchor the Borderless Spirits Pavilion. Your support helps document underrepresented distillers, traditions, and regions.
Scentals Benefactor
Fund the sensory lab of MoAB. From oak and peat to sugarcane and botanicals, Scentals turns aroma into memory and education.
Codex Guardian
Support the MoAB Codex: a continuously updated reference beyond bartending manuals, preserving recipes, methods, and stories.
Soberwalk Ally
Power Soberwalk’s work on safety, harm reduction, and education so the story of alcohol includes recovery, clarity, and choice.
This is a preview of the full donor & membership structure. Detailed tiers, pricing, and payment options will live at support.html, connected to Stripe and PayPal.