The Museum of Alcoholic Beverages
About The MoAB
Alcohol exists in every era, climate, and culture. To study it is to study how humans adapted, traded, healed, celebrated, and survived — across time and geography.
Alcohol exists in every era, climate, and culture. To study it is to study how humans adapted, traded, healed, celebrated, and survived — across time and geography.
Alcohol is a human invention that appears in every era, every climate, and every culture. It shaped trade routes, agriculture, medicine, ceremony, and identity across the world. The MoAB preserves this shared human story — not as indulgence, but as history, technology, and culture. Studying alcohol is studying how people everywhere adapted, survived, created, and connected.
The Museum of Alcoholic Beverages (MoAB) is a cultural institution dedicated to documenting, preserving, and interpreting the world’s drinking traditions. Its mission is grounded in education rooted in accuracy and cultural respect; preservation of techniques, stories, and practices from all regions; open dialogue about alcohol’s roles — beneficial, harmful, and transformative; representation of communities whose contributions are often overlooked; and innovation that links ancient knowledge to contemporary science and industry. The MoAB treats alcohol as a global cultural force — a lens into humanity, not a commodity.
The MoAB begins as a digital museum: a living archive, research hub, and storytelling platform accessible to anyone, anywhere. Its long-term vision is physical — a network of landmark spaces that host exhibitions, fermentation labs, archives, and immersive cultural programs. The digital MoAB builds reach. The physical MoAB builds permanence.